AliExpress official localization in Indonesia
Indonesia
itself is a very soft market for Alibaba. Data from GoGlobe mention
that in 2015, this island nation will yield a value of Rp 45.7 trillion
of transactions business-to-consumer (B2C). It is also to make Indonesia
as the country with the largest e-commerce market in Asia's fourth B2C
sales.
Unfortunately, Alibaba does not completely do this localization process.
When you look into the list of the goods sold, you will still find the
price of a dollar amount instead. This is certainly an impact on prices
is uncertain following the rupiah exchange rate in force.
Apart from the price of view, other things capable of localized well,
such as the selection of items relevant to the people of Indonesia, as
well as payment options of Doku which last year recorded a transaction
value of Rp 6.5 trillion. In addition, consumers AliExpress Indonesia
also get customer service that will serve in Indonesian.
Currently, products that are in AliExpress came from merchants in China
and other parts of the world. Alibaba hopes that local merchants can
combine to produce a more complete product catalog. Constraints arising
from the fact that the merchant does not come from Indonesia are
logistical factors. To get around this, Alibaba collaboration with China
Smart Logistics and PT Pos Indonesia to ensure the delivery of the
goods up to a maximum period of two weeks.
The good news is, with the merchant who comes from abroad, you will get a
lot of products that previously did not exist in Indonesia. In addition
to fashion products, you will find a selection of smartphone products
that are not sold in the archipelago. One example is the smartphone of
Jiayu below.
In the homeland, AliExpress Indonesia will compete with B2C e-commerce
platforms such as Lazada, Blibli, and Blanja. However, in addition to
the B2C e-commerce players, AliExpress will get tough competition from
the realm of consumer-to-consumer (C2C) as Tokopedia and OLX
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